The colour of love – 5 alternatives to wedding in white

Although wedding dress trends can change, white has been the most popular colour choice for a century. Yet with more and more designers showcasing colourful alternatives on Bridal Fashion Week catwalks, an increasing number of brides are being tempted away from tradition.

You can now choose wedding gowns of every colour in the rainbow. Each colour has its own meaning. White, for example, represents innocence and purity. With this in mind, your choice of coloured wedding dress is so much more than simply selecting a colour you love. Here we look at five colourful alternatives to a wedding in white and the hidden meaning behind each shade.


Red wedding dresses are actually the norm in many parts of the world. In Chinese culture, red is a symbol of fertility, loyalty and love, making it a natural shade for Asian brides. Red wedding dresses are becoming more and more popular in the Western world too, with brides wanting to embrace this striking look on their wedding days. Emotive and energising, donning a red wedding dress is the way to make a statement.


If you want to add a splash of colour without being too ostentatious, a shade of blush pink is a great way to go. Like white, pink represents innocence and purity. The colour is also thought to bring good health and good life. Show your flirtatious side with a pink wedding dress and embrace a number of feminine designs.


The colour blue may traditionally be considered masculine but it can add the calmness and serenity every bride needs to tap into on their wedding day. Blue symbolises stability, security and loyalty, three things a good marriage should be about.


Adding some sparkle to your wedding outfit needn’t be left to the embellishments. The latest trends are seeing brides work all over metallics. Gold, cappuccino and caramel tones are the hottest colours of the season, but it’s silver that’s making the real impact on the bridal fashion scene. Designer Charlotte Balbier details the dos and don’ts of wearing silver on your wedding day:

“Silver is probably the hardest colour to wear, I think. It’s not very forgiving as a colour and can drain you. If it’s the right shade of silver on the right bride, then it has the potential to look amazing and be really gorgeous. I personally like silver on dark hair and darker skin.”


Go dark and edgy with your wedding day look by selecting black. Long associated with doom and gloom, black may still be a strange selection for the modern day bride but it exudes the timeless class and elegance that most weddings aim to project. Don’t want to go the whole hog with a black wedding dress? Grey could be the perfect colour compromise for brides looking to steer clear of traditional white in favour of something more unusual.

A coloured wedding gown is a great choice for all brides. When selecting a colour that works for you consider your personal tastes and body shape. If a different colour isn’t something you want to explore, opting for a different texture or pattern may provide the standout style statement you desire.

Grooms deserve to stand out too! Check out our style guide for the latest fashion trends.

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